“I was discouraged about life, discouraged about people being blind, but I don’t think I had a day that I ever questioned creativity. There has never been a day like that.” Louise Nevelson
“Andy Warhol famously said. ‘Making money is art and working is art and good business is the best art.’ Having gotten his start as an immensely successful commercial artist selling product illustrations to advertisers and department stores, Warhol bent the American consumerist system to artistic ends throughout his career — embracing capitalism, at a time when many in the creative sphere viewed it skeptically, if not with outright hostility”. ARTINFO But, most of us are all not Andy Warhol types.
We are mostly people who create fine art, because of an innate need to express ourselves in this way, and a large majority of us dislike the business aspect, which at some point must become part of our creative process. We have produced all these wonderful works of art and wonder what do we do now? Under the bed, in the closet, or storing them in the high-priced storage units, are not good answers, because if our work is there, where is the dialogue happening between viewer and artist?
There is much talk going on presently, as to whether galleries of various sorts or social media is the answer to selling your work. We have a lot to choose from: commercial galleries, vanity galleries, coop galleries, online galleries, festivals, various juried shows, paid advertising in magazines, direct mail marketing, websites, Twitter, Instagram, Facebook, hired professional marketers, or any combination. However, all come with their own set of problems, challenges, and price tags. No one answer fits all. I do know it takes a lot of time away from creating and can be very confusing and frustrating.
When I changed the paintings on my website this past week, I added prices. I have not recovered from the conflicted feelings I have about it. If you would like to see the “new work” however, click on “Galleries” on “Menu” on this website, when you have finished reading the blog.
As hard as the business of art is, we must do it to some extent. We must talk about our work and create a dialogue with our viewers and find venues to do this at. Most of us grew up being taught not to be boastful, but the more I learn about the “business of art”, the more I realize that you must go out there and tell the world about what you do and why you do it. We must let them know how great it is, and why they should part with their hard earned money to have it hang in their home.
On that note: I would like to invite you to, save the date, and join me for the opening of “Earths Music in Art Form”. It is a solo show; 40 of my paintings ranging from realism to abstraction, opening at the Casements Cultural Center, January 11, 2019 from 5:00 to 8:00 pm. The show will hang from January 4th through the 28th.
Prior to the show I will be doing a demonstration on “The Art of Collage” at The HUB on Canal Street on Saturday January 5, at 1:00 pm. This is to demonstrate what I will be teaching in the workshop on collage, on January 19th & 20th.
If you are in the area I hope you will join me for the opening of “Earth Music in Art Form”, at the Casements. If you would like to try your hand at collage: dying, embellishing, making complicated paper, and putting it all together, call the HUB and reserve a spot. 386 957-3924. The cost is $175.00 some materials will be supplied. A supply list for other materials will be supplied upon registration. Come see the demo on January 5th and learn what you can do.